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Our Journey
In the midst of a world turned upside down by the chaos of the pandemic, there existed a small team of passionate crafters and art enthusiasts. In the bustling city of Mumbai, where the fabric business had come to a grinding halt, we found ourselves surrounded by a surplus of canvas—a versatile material brimming with creative potential.
It was August 2020, a time when uncertainty hung in the air like a heavy fog, with a ton of stock and no demand in sight. Faced with a dilemma of what to do with the abundance of canvas, we decided to channel our collective talents and embark on a journey of innovation. We were determined to transform this surplus fabric into something beautiful, meaningful, and useful.
With our nimble fingers and imaginative minds, we crafted two exquisite products—a collection of ready-to-place decorative mats and elegant money envelopes, perfect for the upcoming festival and wedding season. These creations not only showcased our team’s artistry but also offered a sustainable alternative to the disposable plastic and paper counterparts available in the market. These canvas wonders could be reused countless times, effortlessly merging practicality and aesthetics.
Eager to share our creations with the world, we approached local shops in Mumbai, hoping for a chance to display our handcrafted marvels. The response was overwhelming, surpassing our wildest expectations. The resounding enthusiasm from customers and store owners alike left us humbled, but it also ignited a spark of ambition within us.
Encouraged by the positive feedback, we decided to expand our offerings. We envisioned a range of products that would captivate people’s hearts and add a touch of personalization to their lives. We began crafting customizable notebooks, enchanting wedding stationery, and stylish passport holders—all made with the same eco-friendly canvas that had become our signature. Each piece was carefully handcrafted, reflecting our commitment to quality and creativity.
As our products gained popularity, we felt an insatiable desire to push our boundaries even further. Inspired by our unwavering commitment to style, functionality, and sustainability, we ventured into the world of bags and wallets. We poured our hearts into designing spacious totes, sleek crossbody bags, and compact yet practical wallets—all meticulously crafted from durable and eco-friendly canvas. It was a joy to see these pieces become a reflection of our dedication to providing stylish products that left a positive impact on the environment.
Embraced by a growing audience, our brand became synonymous with artistry, sustainability, and individuality. People from all walks of life were drawn to our innovative designs and our commitment to reducing waste. The love and appreciation we received only fueled our drive to create the best products possible.
And so, we transformed our passion for crafts and art into a thriving business. With every canvas creation we bring into the world, we aim to inspire others to embrace creativity, reduce waste, and make a positive impact. Our journey is a testament to the power of resilience, ingenuity, and the belief that even in the face of adversity, remarkable things can emerge.
About Our Founder
An art lover by birth, a Chartered Accountant by choice and an Entrepreneur by chance – this most aptly describes our founder, Diya Nalwaya.
As a child, she loved anything arts or crafts and was always found with her paints and a brush. Be it a greeting card or a face (literally), she would paint it all! And then as they say – LIFE happened and so did CA.
With a rich experience of almost 8 years in the corporate world, she embarked upon her entrepreneurial journey with Jupiter Branding Solutions to promote eco-friendly printing media in the advertisement sector and diversified into printable media for the home décor segment and more. What started off as a stress buster from the usual work, culminated into a full-fledged enterprise – Canvas Design Co.
